Free Webmaster Services
Oncce your website is set up, you need a webmaster to maintain and update it. Many organisations delegate this responsibility to an employee, or hire someone new. Sectorspace.org offers free webmaster services voluntary organisations and charities with less than £100,000 income. Organisations with higher incomes can take advantage of our sliding scale fee structure.
Webmaster services include:
Contact
We will include webmaster contact information on your website, and correspond with anyone who has queries. We will refer questions about your organisation to the appropriate person at your organisation.
Site Audit
SEO is the art (or science depending on whom you talk to) of setting up a web site in a way that maximises its chances of showing up at the top of the search engines. Each search engine has its own set of algorithms or rules that it uses to rank sites for specific keywords and there is not really a one-size-fits-all solution.
Traffic is more than just numbers and a properly executed Search Engine Optimisation campaign will allow you to drive targeted traffic to your web site for the keywords that are critical for your business. The key is “targeted”. What matters most is that the visitors that come to your site are actually searching for your products or services.
We will engage in a site audit to review the effectiveness of your site’s current optimisation strategy and produce an SEO plan to guide the rest of our actions.
Maintanence & Tuning
We will fix any reported problems. We will analyse website traffic and perform monthly tune-ups, designed to increase your website's SEO and improve usability/navigation. We will provide monthly traffic analysis reports to the primary contact at your organisation.
Link Building
Link Building is the process of establishing links from other sites to point to your own. This is one of the most critical components of a successful search engine marketing campaign and the benefits are twofold:
- Search engines, Google in particular, give a lot of weight to sites that have a lot of inbound links. Inbound links are one way links from other sites to your site. The more inbound links from good, quality sites, the higher a given site could rank - all things being equal.
- Obviously, having links on other sites pointing to your web site can result in the benefit of increased traffic to your site.
WebHost Wales will source links, utilising your key phrases, from:
- General directory listings: There are a number of free and paid directories where we can establish links to your site. Directories like Yahoo, Google, and the Open Directory Project are just a few of examples.
- Industry-specific directories and resources: Most industries have industry-specific directories that provide links to relevant web sites. Industry specific directories can be valuable because it is thought that Google gives additional weight to sites that have relevant content. Again, there are some instances where links can be acquired for free and others you will have to pay for.
- Complementary sites: While it would be great if you could get your competitors to link to you, you might have to settle for links from complementary sites. These types of links require some effort to establish, but will pay off huge in terms of search engine results.
- Reciprocal linking: This is when you “trade” links with another site and put a link to their site in exchange for a link on their site back to you. While this is still a very popular technique for building links, it is thought that Google now gives less credit to sites that link to one another if the other site also appears to be doing a similar thing with many sites. As a result, a thorough review your current reciprocal links will be undertaken to ensure they are beneficial.
- Social Media: Social networking sites can be a valuable marketing platform. They can also be a colossal waste of resources. WebHost Wales will help you develop and implement a social media strategy aimed at effectively leveraging the markets made available through sites such as LinkedIn, Twitter, and industry forums to increase qualified traffic coming to your site.
Updates
We will provide 3 hours of change request and update work per month. Addittional hours can be purchased at our sliding scale rates.
If you are interested in our free webmaster services, you can:
